I’m not sure it’s so badly named. Douglas boggles that Martin named his company after “the first failed pilot” - but Icarus wasn’t just a failed pilot. He wasn’t the most intelligent of men or anything - it was his father, after all, who made the wings - but he was a pilot. (Of sorts.) And his sin was not bad flying, per se - just over-enthusiasm.
Martin didn’t name his company after the first failed pilot; he named it after the first pilot who enjoyed it.